What Do We Hire Our Jobs to Do?

This might sound a bit backwards, but when you think about it, our employers not only hire us to do a job for them, we hire our employers and our jobs to do a job for us. What do we hire our jobs to do? Why does it matter? By understanding the true nature of what we hire our jobs to do, we can understand the causal relationship between our jobs, job satisfaction and in the end, personal fulfillment.

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Reinvention

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So the world didn’t end today. Good–I’ve got a lot more work to do.

I’m writing this post on a train, coming home at the end of Week #2 at my new gig. For those of you keeping score, I’ve moved on from my role as Director of Product Management for Eccentex. I’m now consulting for a healthcare provider implementing a document capture system.

Why the change?

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Bringing Meaning Back to Innovation

If Time magazine were to do a spread on the 100 most overused words in 2012, I think the word “innovation” would at least break the top 5. It’s unfortunate because innovation is such a beautiful word.

It’s very melodic—its four syllables moving up, then down, then up, and down again. Visually, it’s very well balanced—its collection of letters creating a low center of gravity while the i’s and t poke up to pique some attention. It has 5 vowels and 5 consonants, with the repeating i’s, n’s and o’s spread apart nicely. And in the middle of it all are the letters o-v-a, which have the connotation of birth and fruitfulness.

Regardless of its overuse, innovation means something to all of us, in a business and personal sense. Innovation is rebirth—rebirth of an idea, a product or how we treat our customers. Innovation is the motor that brings freshness into our ever-changing world. Innovation is both a destroyer and creator—it burns down the stodgy and ineffective and from its ashes creates new and beautiful ways to add value.

If you’re reading this post, you, like me, are likely someone that cares about innovation in your personal and business life. You see things in your life that needs to be changed—not just for the sake of changing, but because changing those things will bring value into your life and into the lives of the people around you. That’s why technology is so exciting today—technology is a tremendous change agent and with recent developments in cloud, mobile and social computing, it is accessible to the masses.

So, how can we be innovative?

First, we have to realize that it is our personal responsibility to be innovative. No one has to give us permission. Innovation does not need to be in our job description for us to take responsibility to change what is no longer working. If we don’t innovate in our personal or business life (and let’s face it, it’s the same life), we run the risk of being ineffective—or worse, we stop having fun.

Second, we have to become students again. Life is a never-ending opportunity to learn and we need to look at the world through inquisitive eyes—understanding instead of judging; analyzing instead of assuming; listening instead of being closed-minded. Only through the process of learning will we be able to internalize the reasons for change and how to make those changes.

Third, we must not be afraid to try something new. One of the most destructive thought patterns is, “we’ve always done it this way, so why change it?” Change can sometimes be difficult, especially when we’re taken outside of our comfort zone. But like physical exercise, sometimes we have to take ourselves outside of our comfort zone in order to grow.

Lastly, do something. Anything. Get busy. Try something different. Try out some new tools. Talk to peers about problems we see in our businesses. Help motivate them to be change agents as well.

The world is ripe for innovation. People are out of work, economic uncertainty is causing people to rethink how they allocate time and resources, and there are countless tools available today that can help us transform our businesses and our lives. The world needs us to take charge and help create something better.

What are we waiting for?

My Innovation Hashtag Cocktail

I just created an “Innovation” tab in Hootsuite. In it, I have the following hashtags:

#prodmgmt – I’ve been following this hashtag for some time and it’s got great tweets by product management experts.  A great tweet came through from @stempm – “#prodmgmt is not a profession – it is a way of life!”  I totally agree with Irina–product management is the practice of creating value through providing offers to customers.  This is not just a position in a company, those of us that are value creators all follow product management practices.

#innovate – Obvious reasons.

#agile – Although this is mostly used in a software development context, agile concepts are key to innovation: quick development cycles, market testing, responding to change.  I’m also a fan of Lean development and business processes.  I thought that #lean would be a good hashtag to watch, but it seems a bit noisy.

#startup – Great stories and interactions here around startups (obviously).  Not to say that only startups are innovating, but I would say you’re more likely to see new and disruptive innovations coming out of startups than you would with established companies (see Clayton Christensen for details).

#justlaunch – This isn’t a well-established hashtag, but I would like to use it to engage on the idea of getting out of your own way and “just launch”.  If you’re an entrepreneur with analysis paralysis, this is your 12-step program to #justlaunch.

#createvalue – Again, not a well-established hashtag, but I would like to use it to engage on the idea of creating value.  There are lots of products out there.  There is a lot of money changing hands.  But, is there a lot of value being created?  Do you think investing your money in the stock market is creating value?  How are you creating value today?  I believe that creating value is why we get up in the morning.

Why only 6 hashtags?  That’s all that will fit on one screen without scrolling.

Happy Friday!